Sweden’s Circular Economy Queen (ft. Elin Bergman COO of Cradlenet)

In today's show, I'm receiving Elin Bergman, COO of Cradlenet and Founder of the Nordic Circular Hotspot. She was named the Circular Economy Queen of Sweden, and LinkedIn's top Green Voice

We talk about:

-Circular economy: a reality check of Sweden and the Scandinavian countries

-What will happen when countries become too hot to live in and are flooded with climate refugees

-how to find your voice, establish a brand, and become a LinkedIn top voice

-and the learnings from 15 years without flying

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ABOUT THE GUEST:

Elin Bergman is known for being the Circular Economy Queen of Sweden. She is one of the co-founders of the Nordic Circular Hotspot and currently serves as the COO and spokesperson of the Swedish circular economy network Cradlenet. For many years she worked as WWF Sweden’s circular economy expert, where she developed the international circular economy network Baltic Stewardship Initiative, to enable the recirculation of nutrients in the Baltic Sea region in the agri-food sector.

She has previous experience as a Marketing and Communications Manager at the sustainability consultancies Tricorona and Respect in Stockholm.

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SHOW NOTES:

00:00 – Intro

00:49 – What does it mean to be named the Circular Economy Queen of Sweden?

01:24 – Do multiple hats, from cradle to advocacy, truly drive tangible results for achieving national circular economy goals?

03:06 – How is Sweden missing climate targets?

04:31 - Is the UK's Circular Economy Strategy a Swing or a Shift?

05:19 – How do you deal with climate issues on a personal level?

06:59 - The apparent disconnection between the increasing number of climate conferences and rising emissions

08:34 – Is Sweden well positioned to lead the change?

11:04 – What are the strategies for effecting change without causing unnecessary confrontations?

12:33 - Climate Refugees: Are Nordic Countries Prepared for the Inevitable Debate?

15:52 - Unpredictable Climate Extremes: Are governments prepared for the challenges?

17:36 - Investing in the Future: The Profitable Business of Saving the World

18:54 - Personal transformations and shifts in core beliefs related to the climate crisis

21:03 – How can travelling bring new ideas for solving climate issues?

22:48 - Regenerative farming gazing: The progress and challenges in embracing the innovative and eco-friendly farming method

24:18 – Should people invest more in technological innovation?

27:18 - The Energy Dilemma: Balancing Technology, Efficiency, and Sustainability

29:10 – How do people find their voice? Tips for the younger generation

30:56 – How to overcome Vulnerability and build a Sustainable Virtual Identity

33:08 - Living the Brand: Ditching Air Travel for a Sustainable Journey, how easy is it?

37:28 – How to turn sustainability into a win and not a sacrifice?

39:34 – Outro

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ABOUT THE HOST:

https://www.linkedin.com/in/yberno/

Yoann Berno is committed to the democratization of climate tech investing, to contribute significantly to the fight against global warming. Passionate about empowering individuals striving to make a difference in addressing climate change, he is renowned as the podcast host of Climate Insiders. In this role, he dedicates himself to showcasing the perspectives of trailblazers in environmental sustainability.

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Mentioned in the podcast:

Elin Bergman - https://www.linkedin.com/in/elinbergman/

Cradlenet - https://www.cradlenet.se/

Circular Economy Coalition - https://nordiccirculararena.com/ https://nordiccircularhotspot.org/

Allan Savory TED Talk - https://www.ted.com/talks/allan_savory_how_to_fight_desertification_and_reverse_climate_change

Scientists found a low-cost way to make clean drinking water from the air in the desert - https://www.fastcompany.com/90755964/scientists-found-a-low-cost-way-to-make-clean-drinking-water-from-air-in-the-desert

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